Weirdly, or perhaps not so weirdly, I discovered from the article featured in this post that watching the Lion King movie puts people in a good mood, and is often used in psychological research for that purpose. Alison Lenton, Letitia Slabu, Constantine Sedikides, and Katherine Power, used the Lion King to get their subjects in the mood for their 2013 study I feel good, therefore I am real: Testing the causal influence of mood on state authenticity. published in Cognition & Emotion.
The Take Aways
The study found that getting people in a relatively good mood (as opposed to a neutral or sad mood) correlated more strongly with their reports of feeling more authentic, or more themselves, after the target experience. The study included three different experiments, all arriving at the same conclusion.
This study builds on others similar studies demonstrating that the self-reporting of authenticity is higher when people are in a positive mood; and that the correlation of positivity and authenticity in these self-reports. There are various reasons that this might be the case. Some are ventured (and supported through other studies mentioned in this article). For example, acting in misalignment with one’s inner self (lying) does not feel as good, and requires more effort, being transparent.
The study is quite in-depth and offers many other fascinating insights, but for this post I can’t get past this: people think authenticity correlates with feeling good, and with good things. But does it?
Authenticity is not about positivity or negativity. Authenticity, from a psychological and philosophical perspective, is about the alignment of the inner and outer selves.
This study is so interesting because it is looking at affect (emotional state) and its relationship to perceptions of authenticity. A positive correlation between positive affect and authenticity suggests to me that people think they are feeling more authentic when they are feeling good, because authenticity feels good. (Hence why it is considered an experiential marketing strategy). Is this positivity an inner feeling (because we don’t have to exert the energy to pretend we are something we are not) or is this because we are conditioned to associate authenticity with happiness (even though catfishing makes some people feel good).
Philosophers Kierkegaard and Heidegger, are two foundational figures of existentialism who spent quite a bit of time on the authenticity question. They did not feel that authenticity necessarily correlated to happiness or positivity. They did ascribe a positive value to aligning ones inner self, they didn’t really mean one would be happy.
So, how closely related is happiness to authenticity? The cynic in me says that happiness positively correlates to authenticity because we want to believe that we are happier when our inner and outer selves align. But is that belief a a constructed version of ourselves, like our Facebook and Linked In pages? Or, is the relief of not having a facade, not having to fake our emotion, what makes us happy–even if we are miserable inside?