Why does catfishing make some people feel good?

A recent (2014) paper by Leonard Reinecke and Sabine Trapte in the journal Computers in Human Behaviour indicates that authentic, positive social network interaction can enhance well-being offline. Their article “Authenticity and well-being on social network sites: A two-wave longitudinal study on the effects of online authenticity and the positivity bias in SNS communication” has a few key findings on authenticity and social media engagement that are hard to ignore.

The Take Aways
First, this paper consolidates previous studies about individual contributions to social networks. The research indicates that positive messages in social media generate more engagement than neutral or negative messages. This positive bias encourages people to post positive messages (rather than negative) on these networks.

Second, when authentically positive messages are posted and social engagement occurs (usually positive in response), it has the effective of increasing the wellbeing of the person who posts the comment. So this means someone who is already feeling positive, then posts something positive, gets lots of engagement from their online friends, and then (offline) feeling more positive.

Third, people who did not have high levels of well being, regardless of how much engagement their post generates and how (inauthentically positive) it may be, do not get an increase in well-being form their social media interaction.

So basically, authentic online positive social media interactions increase well-being.

How this relates to catfishing
A catfish is someone who uses a false identity on the internet, usually in a romantic context. If the TV show Catfish is anything to go by, then most catfishers are people who are not happy in their own lives.

Many of the catchers claim that the only part of the relationship that was inauthentic was their identity (Objective and Commercial Authenticity). They claim the core of their interaction (Cultural and Existential Authenticity) was authentic. Applying this study, we can infer that when the catfisher is engaging the catifshee in discussions about their (positive) feelings that the interaction generates offline well-being for the catfisher.

So, even though they are pretending to be someone else, catfishers are gaining genuine greater well being from positive interactions as their assumed identity.

So are catfishing relationships authentic? If they generate authentic feelings on both sides, isn’t there something real going on?

The answer to that question is yes and no. If you use the 360 Degree Authenticity analysis, the catfishers will likely have some authenticity (Constructive, Existential) but not other kinds (Objective, Commercial). As the 360 degree model treats authenticity as a holistic measure, without having all the kinds of authenticity in place, one is not authentic from every angle.

And before getting all judgy about online catfishers, I have personally been witness to many an offline relationship where Objective authenticity was in play, but Existential authenticity was absent. Just because you say who you really are, doesn’t men both people are authentically invested in the relationship whether you are online or offline. If you want evidence of that, just watch one of my other favourite (MTV) reality shows: Teen Mom 3.

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One thought on “Why does catfishing make some people feel good?

  1. Pingback: Hakuna Matata: Does being happy make experiences feel more authentic? | 360 Degree Authenticity

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